Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a means to boost their information collection processes. While it requires more technical knowledge than regular GTM and might present extra costs, it can bring about higher precision and more dependable information


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.

1. More precise data
The standard approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.

On top of that, this sort of monitoring permits services to track conversions beyond the web site, such as call and in-store sees, which can be tough for pixel-based tracking. This flexibility offers marketing professionals much more ownership over the information they send, and makes it easier to follow different data regulations. It's likewise a lot much less prone to scams, as it's more difficult for deceptive actors to adjust the system by changing the postback link.

2. Much better control over data.
Server-side monitoring enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid online marketers make more educated marketing choices.

Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can lead to data collection disruptions and inaccurate outcomes. Server-side monitoring allows organizations to bypass these restrictions and give precise, regular data that is much less susceptible to interference.

This sort of tracking additionally allows services to track conversions that take place outside of the website, like phone calls and in-store acquisitions. This is important considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is a lot more reliable for services looking for to adapt to these modifications.

3. Much less prone to scams
Server-side monitoring enables companies to adjust data payloads prior to it gets to 3rd party endpoints, improving safety and security and privacy. This is specifically vital as Facebook Ads performance tracking different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.

Furthermore, server-side monitoring allows you to record customer information straight by yourself servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that makes use of a tiny item of code on your page to accumulate information from individuals.

4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it lowers the extent of data administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less prone to information difficulties triggered by things like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.