Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more trustworthy information


Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.

1. More accurate information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.

Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by ad blockers or other security actions. This supplies more exact information and a more full photo of user trips across networks.

On top of that, this kind of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.

2. Better control over information.
Server-side tracking permits services to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated advertising and marketing decisions.

Typical pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply exact, consistent information that is much less vulnerable to disturbance.

This sort of tracking likewise permits companies to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.

3. Much less prone to scams
Server-side monitoring makes it possible for organizations to manipulate data hauls prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your web site.

On real-time marketing dashboards top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.

A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.

4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally much more reliable. As a result, it's less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.